Michigan Liquor Control Commission promotes responsible drinking for Alcohol Awareness Month

Marlon I. Brown, DPA Director
Marlon I. Brown, DPA Director
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The Michigan Liquor Control Commission (MLCC) announced on Mar. 30 that it is encouraging moderation and responsible choices during April, which is recognized as Alcohol Awareness Month across the United States.

Alcohol Awareness Month aims to increase public understanding of alcohol addiction, its causes, available treatments, and the possibility of recovery. The MLCC said this annual observance provides an opportunity to address the stigma associated with alcohol abuse and to promote safer consumption habits.

“While drinking alcohol is a part of many of our celebrations and times of relaxation, drinking responsibly is crucial for the safety of everyone,” said MLCC Chair Kristin Beltzer. “During Alcohol Awareness Month, we join with our partners in the alcoholic beverage industry and public health community to highlight the importance of safe and responsible alcohol use.”

The commission highlighted that excessive alcohol use can result in serious health risks and public safety issues. According to recent statistics from the Michigan State Police, more than 1,500 people in Michigan die each year from alcohol-related causes, with over a quarter of traffic fatalities linked to alcohol.

The MLCC provided several reminders for consumers: some beverages like distilled spirits are more potent; standard drink sizes vary by type; healthy adults should follow established consumption guidelines; binge drinking poses significant risks; and heavy drinking can lead to chronic diseases such as high blood pressure or cancer. The commission also encouraged parents to talk with their children about underage drinking and driving under the influence.

Businesses licensed to sell or serve alcoholic beverages are required by law to prevent sales to minors or intoxicated customers. The MLCC offers 17 approved server training programs aimed at teaching staff how to safely sell and serve alcohol. More information on these programs can be found on the MLCC’s Server Training Requirements webpage: https://www.michigan.gov/lara/bureau-list/lcc/faq/server-training-requirements.

For additional resources regarding treatment options related to alcoholism or substance misuse, readers are directed toward information provided by MDHHS – Treatment (michigan.gov).

The broader impact of Alcohol Awareness Month includes raising awareness about health consequences associated with misuse while supporting both individuals seeking help and communities aiming for safer environments.



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