The Michigan Retailers Association outlined on Apr. 9 the legal requirements that retailers must follow when creating and displaying signage in their stores.
Retail signage is not only a communication tool but also subject to various laws at the state and local level. The association said understanding these regulations is important for businesses to avoid significant sanctions.
According to the Michigan Retailers Association, one of the key laws affecting retail signage in Michigan is the Michigan Consumer Protection Act. This law prohibits businesses from using unfair or deceptive methods in trade or commerce, which includes misleading signs about prices, discounts, or product claims. The association said inaccurate or deceptive signage can result in costly enforcement actions.
The Shopping Reform and Modernization Act, passed with support from the association in 2011, eliminated item pricing requirements but still mandates that displayed prices are accurate at checkout. In addition to state law, retailers must comply with accessibility standards under the Americans with Disabilities Act of 1990 (ADA), which requires specific types of accessible signs. Non-compliance can lead to judgments including attorney’s fees awards.
Local governments may also have additional rules regarding signs through zoning and sign ordinances. Permits may be required for large storefront signs or other displays, so retailers are advised to check with their municipality before installing new signage.
The association concluded that by reviewing consumer protection laws, maintaining accurate pricing information, meeting ADA standards, and complying with local ordinances, retailers can ensure their signage is effective while staying within legal guidelines.
